BARNES Interiors x Paragone — Guillaume de Saint Lager

Being an interior architect's agent is a new kind of profession. How did you identify this need?
The role of agent or intermediary has long existed in the art world, traditionally held by gallery owners. For interior architects, however, recognition has come later — though in a remarkably swift and powerful way. I see them as artists, with all the implications that come with valuation and reputation. In this new ecosystem, the agent naturally comes into play.

What is your vision for this profession?
I see our work as going far beyond sales or lead generation. What matters is the idea of partnership, and everything that implies on a human level: you need to be fully in tune with the designers, supporting them 300% in their choices, their doubts, their explorations. It's a shared creative drive.

How did the partnership between BARNES Interiors and Paragone come about?
BARNES's positioning — as a leader in luxury real estate and as an ambassador for a broader art of living — resonated with me immediately. We share the same values of excellence and exacting standards. With, of course, our little twist — the "cool kid" spirit.

What added value does this partnership bring to BARNES Interiors clients?
We act as matchmakers. We meet with the client, explore their tastes and budget — but also their lifestyle, their habits. From there, we propose a shortlist of interior architects with whom we know the connection will be right. Today, you don't choose an interior architect just for their ability to draw up plans — you're looking for someone who can create a space that reflects your identity. Our second major strength is peace of mind. Starting a project with people you know will deliver — that kind of assurance is invaluable.