BARNES Yachting x Sanlorenzo — Synergies of Excellence

Driven by a shared commitment to refinement and bespoke service, BARNES Yachting and Sanlorenzo have joined forces to offer a seamless experience that spans both land and sea. Inigo Nicholson, Managing CEO of BARNES Yachting, and Ferruccio Rossi, CEO of Sanlorenzo Med, reflect on this unprecedented alliance.

What joint actions or achievements have you already carried out?
IN: This collaboration translates concretely into co-organized events, shared marketing initiatives, and personalized client journeys. We have already worked on several key activations, including exclusive yacht presentations, private viewings at international boat shows, and bespoke experiences designed for our shared clientele. Our joint presence at major international boat shows such as the Monaco Yacht Show and the Cannes Yachting Festival is a prime example.

RF: Not forgetting the private Au Claire de la Lune event organized in Saint-Tropez on June 27th. Alongside these shared experiences, our teams work hand in hand to offer an ultra-personalized service, from the acquisition to the customization of the yacht, through to after-sales service.

What does the future hold for this collaboration?
RF: Several events are already planned for the upcoming boat show season, including private presentations and exclusive previews in Monaco, on the Côte d'Azur, and in other key international destinations. This partnership is just beginning: it is part of a long-term vision. Our ultimate ambition: to establish a new standard in the industry, where yacht ownership embodies an exceptional art of living.