What first inspired this initiative?
RM: At the outset, there was a shared passion for the ocean, perhaps the starkest reflection of the damage caused by our linear economy: widespread plastic pollution, microplastics, vast floating waste zones… Faced with this reality, we understood that the answer could not lie in cleaning up alone, but in addressing the heart of the problem: the business models themselves. Circul'R was born from that desire to identify, share and scale concrete solutions already at work. Today, we support nearly 70% of CAC 40 companies through training and consulting assignments designed to spread best practice and scale it up.
What are the concrete benefits of the circular economy, and how does it work within companies?
RM: The circular economy is a highly practical strategy that can be activated at several points along the value chain. From the production stage onward, it makes it possible to work on sustainable sourcing and eco-design. At the usage stage, it opens the way to new business models built around extending product life, reuse and repair. At end of life, it means turning waste into new resources.
What is your vision of the future?
RM: The real challenge today is no longer innovation itself, but scale: expanding across Europe the momentum we have helped build in France. To achieve this, we strongly believe in coalition-based models, which make it possible to pool efforts and accelerate the adoption of solutions, as we are already doing in sectors such as cosmetics and industry. The other key point is demonstrating the business relevance of the circular economy — not merely an environmental response, but a driver of resilience, competitiveness and economic sovereignty.